There are many benefits to working with a freelance web designer to build or maintain your website. Because a freelancer generally works on their own, they are more flexible than a traditional web design company in a number of ways. If you’re in the market for a new website, or an update to your existing site, there’s a good chance that hiring a freelancer to do the work might be your best option.
Reason #1 – Cost
Most freelance web designers have less overhead costs because they work out of their home. Often a freelancer is able to pass those savings onto their clients and still earn a good income. When you hire a freelancer, you’re not paying for the company office, pool table, gym membership, or annual vacation.
Reason #2 – Speed
A freelancer makes decisions and moves faster than a large design firm. Design revisions happen more quickly when there is only one individual doing the coordinating. And, because freelancers set their own hours, there is the possibility of them working long hours to get your project finished on time. Just be sure to ask nicely!
Reason #3 – Consistency
Most freelancers wear many different hats as they build your website. This can include graphic design, copywriting, photography, UX design, and more. One person working on all aspects of your website can help keep your site’s design and tone consistent. For a website to really work, all of the various parts have to function well together. A single individual putting a site together helps make that happen.
Reason #4 – Communication
When you work with a freelancer, you are dealing with one specific contact, not several different departments. This generally translates into more direct communication and less hassle for the client. The key here is to make sure that your freelance candidate is responsive to your phone calls and emails during the initial contact phase.
Reason #5 – Quality
The quality of the designs you receive from both freelancers and creative agencies will vary to a considerable extent. Always make sure to check any agency or freelancers portfolio to see if you like the work they’ve done. In the web design world, the size of the business has no correlation to the quality of the work delivered. Some large website design firms have horrible portfolios.
The quality you receive from either a freelancer or an agency depends highly on the nature of the organization or the individual. It is definitely possible to find a freelance designer who will deliver a higher quality website at a lower cost than a large company or organization.
There are many benefits to working with a freelance web designer. Where traditional design companies offer teams of specialists, a freelance designer is able to work on all aspects of your site themselves. The reduced overhead and flexible schedule of the freelancer can result in projects that cost less and get done faster without sacrificing the quality you’d expect from an experienced design firm.